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The Power of Data: Leveraging Real-World Evidence in Medical Affairs
Real-world evidence (RWE) has emerged as a transformative tool in healthcare, providing critical insights into how treatments perform outside the controlled environment of clinical trials. For medical affairs professionals, RWE represents an opportunity to drive better patient outcomes, support decision-making, and enhance stakeholder trust. This article explores how RWE is reshaping medical affairs strategies and offers actionable guidance on leveraging its full potential. What is Real-World